Improve your website conversion rate

Improving your existing website should not just be about a new look. Your website has to generate leads and ultimately deliver sales in a competitive marketplace.
Increasing your conversion rate, whether that is gaining more enquiry forms filled in, more products ordered or more call backs requested, will grow sales.

We can help you to carry out any of the following 10 tasks that will improve your website conversion rate.

Content keywords

The content on your website has to convert readers into customers and help to rank your pages on search engines. Ultimately, your website has to perform well against your competitors and generate sales.

Our research will include:

Where your website currently ranks on search engines and for which keywords
What your best performing keywords are
What keywords your competitors are using and where they rank
Your calls to action and forms, are they converting?
Where visitors are leaving your website pages.

Design
Good design is about capturing the attention of your audience and guiding them to the most important messages on your website.

Using images, illustrations and infographics is a great way of getting your message across. We use these elements to provide immediate impact, maintain users’ interest and help them to navigate around the site.

UX and UI (user experience and user interface) are about knowing how to blend functionality with creativity. This will provide easy navigation and a design that is informative and interactive by using animation (motion) and video where relevant. UX also includes technical aspects of the page such as fast loading speed and SEO content.

Modern design is moving towards more white space and uncluttered pages to make it easier for the user to find your most important messages, links and calls to action.

With mobile accounting for around 50% of internet traffic and rising year on year, your website design must be fully responsive and intuitive to use on a mobile device.

You only have a few seconds to make a good impression and convince visitors they will find what they are looking for when they land on your website.

Content marketing
An effective content marketing strategy costs 62% less than traditional marketing and generates 3 times as many leads.

To give your words maximum impact and help tell your story, your content should guide the design of your website and align with other content you are producing for different media channels.

Writing persuasive sales copy will influence conversion rates. Your content needs to:

Convert visitors
Represent your current brand values and latest information
Be original
Be well written with good grammar, checked for plagiarism and spell-checked
Include your best-performing keywords
Be regularly updated and added to.
Write for your audience first but keep keywords and SEO in mind at the same time for maximum impact and high search engine page ranking. Start writing your page with your most popular keywords in mind and use them in the headings and subtitles.

Tell your story more effectively by providing well-structured pages that will help users find the information they need and take action.

Test and try different versions of your headlines and content to find out what converts best.
Make your copy more persuasive and highlight the benefits to your visitors.

Website page structure
Using your keyword researched content, you should establish an effective page flow for your information by using:

Your most searched keywords in the header and subtitles to break the page up into manageable sections
Bullet points to quickly get your facts across to the reader
Hyperlinks that click through to more information on other pages to help users navigate the site
Calls to action on pages to encourage users to click through to find more information or complete an enquiry form.

Calls to action
CTAs work more effectively if you can offer the reader something of interest or value. If they sign up to your newsletter or fill in your enquiry form, offer a discount or an E-book that visitors will gain some value from.

CTAs should be bold to attract attention with careful use of colour and information to encourage the user to click through. Using the right colour for a button has been proven to increase the click-through rate. The general opinion is that Red conveys urgency, Green means go and Orange stands out, all encouraging users to find and click the button.

Why CWD
We will provide the insight you need to ensure your site performs well for your visitors and optimises conversions.