Search engine marketing

Search engine marketing is a cost effective and efficient type of online marketing. SEO marketing can help with improved positions on the search engines for a wide range of specfic key words, an increase in site visitors, and most importantly enhanced enquiry and sales figures.

Most people search for information, products and services online so the importance of search engines to your business cannot be underestimated. Most website traffic comes from search engines, like Google and Bing.

The implementation of a search engine optimisation process, of course, results in an increased volume of web site traffic, but subsequently it will also have a significant, positive impact on your conversion rate.

Search engines such as Google often change their algorithms and with this in mind, my search engine optimisation uses best-practise SEO processes and offers insight into maintaining optimal visibility in the major search engines.

How Your Internet Presence Should Work For You

• See – it ensures that people find YOU when they look for products and services that you sell
• Do – It gets people to do what you want them to do: call, come in, leave their email
• Satisfy – It makes sure your customers are satisfied customers
• Repeat – It gets repeat business from your customers
• Refer – It gets your customers to tell others about you

By optimising your site regularly, you can build a strong online presence and reap the benefits. This helps to ensure that your web site is accessible to search engines and improves the chances that the site will be found by the search engine and well placed.

A web site is only as good as the leads it generates and sales it brings in. The custom web design solutions I create for you dramatically help deliver results. Having a good web presence is not enough. Getting your web site noticed using the search engines like Google and Bing where potential customers are searching for your service is essential.

Search Engine Optimisation is included with my web design and is essential for businesses to attract more visitors. CWD designs your web pages with search optimisation in mind. This will help gain higher rankings in Google and increases visitors to your website. Rather than spending hundreds of pounds each month for SEO listings, why not optimise your web site to help it gain high natural listings also called organic search.

Have you ever seen many people saying ‘we will submit your site to thousands of search engines’ – often this is really time and energy waste. How many search engines do you use? Those thousands of search engines rarely get used.

Content and Keyword Analysis

The term “Content is King” is valid and used throughout the web. The criteria for a successful SEO plan is to gather information about the top ranking sites for the keyword phrases you are trying to optimise. Then I can optimise your site for the keywords that brings you real results.

Link building

There is no doubt that link building is one of the most important factors the search engines consider when determining where web sites are ranked. When you have lots of links pointing to your web site from other relevant good sites and the content has relevant information, those links can be considered as a vote. The number of links is one of the heaviest algorithmic factors considered in rankings. Sites with links from trusted sites are ‘trust-worthy’.

I provide search engine optimisation (SEO) of your website for search engines including Google, Yahoo and Bing.

Note: In performing SEO, I adhere to the webmaster guidelines published by Google.