The importance of colour in websites

The meaning of colour and the colours you choose for your website is important, for example, when using yellow and red colours, have them in areas where you want the visitor to focus on. It is unnecesary to make large parts of your website with bright colours because your visitors will either consciously or subconsciously notice their eyes getting fatigued, even though it does get their attention focused.

The values associated with colours can have an impact on your website. It is possible to influence your visitor’s mood and responses by using different colours. Here is a list of colours and the type of emotion they invoke in people looking at your website:

Colour List

  • RED is associated with love, passion, excitement, food, impulse, action, adventure.
  • BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
  • GREEN is associated with money, nature, animals, health, healing, life, harmony.
  • ORANGE is associated with warmth, energy, enthusiasm, vibrancy, business goals, ambition.
  • PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
  • WHITE is associated with purity, cleanliness, simplicity.
  • YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
  • PINK is associated with softness, sweetness, tenderness.
  • BROWN is associated with earth, nature, tribal, primitive, simplicity.
  • GREY is associated with neutrality, indifference, reserved.
  • BLACK is associated with seriousness, mystery.
  • Psychology of colour

    The understanding of colour theory in web design is important. Many associations with colours create responses. Different combinations of colours stimulate people to be interested in different things. When choosing colours for your website will depend on your audience and what image you want to project.

    Over 80% of visual information is related to colour. Blues and white backgrounds work best for business sites. Food sites should consider red, etc.

    When using colours in text, black text on white backgrounds is the most readable and pleasing to the eye. Too much yellow text on white background causes eye-strain.